Emma Brooks
Free guide
A three-week plan
Book Your First Weddings in 21 Days
Emma Brooks
Calls that end in a deposit, built in twenty minutes a day
35 pages · about 19 minutes to read · PDF
Inside the guide
14 chapters, and what each one leaves you able to do.
- 01
Set your pricing floor with real numbers
You know the lowest fee you can accept without losing money, written down.
- 02
Build three packages from one checklist
You have three package outlines that share one list of what you deliver.
- 03
Write the one-line promise
You have a single sentence that describes your wedding service to a stranger.
- 04
Price the middle package to be chosen
You know which package most couples will pick and why the price points steer them there.
- 05
Read your numbers back
You have checked your prices aloud against your costs and fixed the first error.
- 06
Draft the enquiry reply
You have a reply you can send to a new enquiry without writing it from scratch.
- 07
List the questions you must ask
You have ten questions that get the date, venue and budget from an enquiry.
- 08
Book the consult call
You have a booking link and three time slots ready for the next enquiry.
- 09
Open the call with the format
You can explain the next twenty minutes to a couple in two clear sentences.
- 10
Run the first five minutes
You have practised a short opening that puts the couple at ease.
- 11
Move from questions to options
You can guide a couple from their plans to your three packages.
- 12
Say the price out loud
You can state your fee without pausing, apologising or discounting it.
- 13
Check your call work
You have run the call once on a friend and marked what felt wrong.
- 14
Handle the first objection
You have a reply for a couple who say the price is higher than they expected.
Look inside
Two real pages, set exactly as they print.
01
Set your pricing floor with real numbers
You know the lowest fee you can accept without losing money, written down.
You started this week with a rough figure in your head and a vague fear that it might be too high, or too low, or both. By tonight that figure becomes a number you can defend with your own bank account behind it.
Start with the money you spend whether or not anybody books you. Your annual equipment insurance, your editing software subscription, your website host, your public liability cover. Add them up for twelve months. Divide by the number of weddings you want to shoot in your first season, and pick a number between eight and fifteen. That gives you the share of your fixed costs each booking has to carry. Next, take one real wedding: the hours you travel, shoot, cull, edit, export and deliver. Multiply those hours by the hourly rate you would accept from any other job. Add your fixed-cost share and your direct costs for that wedding, which are travel, second shooter if you use one, and any printing you pay for yourself. The total is your floor.
Today's task takes about ten minutes. Open a note, and write these three lines.
1. Fixed costs for the year, and the figure you divided by.
2. Hours for one wedding, and the hourly rate you used.
3. Your floor fee, written as a single number.