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Claim my page →Lior Pesoa
Free guide
A 30-day plan
The Trial-to-Payment Plan
A 30-day plan
The Trial-to-Payment Plan
Convert free users in thirty days, step by step
Lior Pesoa
Convert free users in thirty days, step by step
12 pages · about 6 minutes to read · PDF
Inside the guide
9 chapters, and what each one leaves you able to do.
- 01
List what you sell before you sell it
You set out the one promise your trial makes and check your product keeps it.
- 02
Invite five specific people to start
You hand-pick five likely users and ask each one to begin the trial today.
- 03
Time the trial to their calendar
You pick a start date and a deadline that suit each user and your own workload.
- 04
Check in at day three with one question
You ask each user what they tried first and fix the obstacle they name.
- 05
Show them the moment they hit value
You point each user to the result that proves your product earns its price.
- 06
Turn their hesitation into a clear choice
You name the one reason they hesitate and decide whether you can remove it.
- 07
Make the payment step take ten seconds
You shorten the checkout to a single click and test it yourself first.
- 08
Handle the no with a follow-up offer
You offer the ones who decline a shorter second trial and a reason to return.
- 09
Keep the ones who converted from churning
You set a single follow-up for day thirty that asks for a renewal decision.
Look inside
Two real pages, set exactly as they print.
Contents
- 01List what you sell before you sell it
- 02Invite five specific people to start
- 03Time the trial to their calendar
- 04Check in at day three with one question
- 05Show them the moment they hit value
- 06Turn their hesitation into a clear choice
- 07Make the payment step take ten seconds
- 08Handle the no with a follow-up offer
- 09Keep the ones who converted from churning
12 pages · about 6 minutes
2
01
List what you sell before you sell it
You set out the one promise your trial makes and check your product keeps it.
You launch the trial tomorrow and you have not said what it promises. Write it down in one sentence, the single outcome a user gets in thirty days. If you cannot write that sentence, you will market a blur and convert nobody.
Write what you sell before you invite a single person. The sentence names the outcome, not the feature: 'You will send your first invoice in ten minutes' beats 'We handle billing'. Check your product keeps that promise by running the trial yourself . The mistake that costs you most is promising more than you deliver, because every disappointed user tells two friends. Now write the sentence, and act only if it survives your own test.