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Free guide
A 30-day plan
First Season Wedding Pricing
Lior2
Set your rates, build three packages and book your first clients
12 pages · about 5 minutes to read · PDF
Inside the guide
9 chapters, and what each one leaves you able to do.
- 01
Set your floor price
You decide the lowest rate you will shoot for, before you see any client.
- 02
Build three packages
You create three offers where the middle one is the obvious choice for every bride.
- 03
Price the extras
You list what you will charge for albums, prints and second shooters, in writing.
- 04
Write your one-page pitch
You draft a single page that explains your work and your prices without apology.
- 05
Run the consult call
You walk through a thirty-minute call that ends with a booking, not a maybe.
- 06
Handle the budget objection
You reply when a couple says your price is too high, without discounting.
- 07
Close the booking with a deposit
You take money on the call and give the couple a clear next step.
- 08
Get your first review
You ask the first couple for a testimonial you can use before you shoot the wedding.
- 09
Plan your second season
You set a higher rate and a waiting list before you post the first gallery.
Look inside
Two real pages, set exactly as they print.
Contents
- 01Set your floor price
- 02Build three packages
- 03Price the extras
- 04Write your one-page pitch
- 05Run the consult call
- 06Handle the budget objection
- 07Close the booking with a deposit
- 08Get your first review
- 09Plan your second season
12 pages · about 5 minutes
2
01
Set your floor price
You decide the lowest rate you will shoot for, before you see any client.
You have no portfolio, no reviews, and a date in June that someone might pay you for, so the first number you set is the floor, the rate you will not go below even for a friend. You work it out from your costs, not from what other photographers charge, because their overheads are not yours.
Add your monthly rent, your camera insurance, your fuel, and your time for the shoot and the editing, then divide by the number of weddings you can realistically do this season. The floor is the number that leaves you able to pay your bills if you book every slot, and the mistake that costs people the most is setting it from what a client says they can afford. Write that floor on a card and put it in your wallet, and when you quote a package below it, you will feel the card burn before you send the email.